Magic Numbers In The Mail Order Business
I once attended a seminar where I learned a string of small ideas that I managed to use once I already had my business going. However, the most important thing I learned from that seminar became the foundation by which I planned, started and built my business. I learned a principle by which every mail order business built upon. It is a principle that rules the very foundation of every direct-response marketing program. This principle is called “The Numbers Game”. Simply, this principle recommends that “you break down your financial objectives by numerical units that affect the performance of your business”.
Mail Order is a numbers game. If you want to make $10,000 in just one month, you have a number ofoptions: You can market 10,000 units of a $1 item, or 1,000 units of a $10 item, or 100 units of a $100 item, or 10 units of a $1000 item. Once you’ve decided which factor to use, simply divide the number of units by 22 days, the number of workdays per month. This will give you a clear outline of how you can achieve your goals, based on the amount of money you want to earn.
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