The Secret of Custom Error Pages
Just about every website has a broken link here or there that no longer connects to the page specified in the URL. These broken links loose you visitors and cost you money. Often what happens is you delete or move a page, and then forget to update some of the other pages on your site that link to it, or other sites such as search engines still display links to the old URL.
When a surfer clicks on one of these links, the server runs off to grab the page as usual, but on finding nothing there sends a “page not found” server error 404 to the Web browser. Read more
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