Give The People What They Want and You’ll Earn For It!
By: Dustin Ward
Back when I first got into marketing, close to fifteen years ago now, I had the supreme fortune to befriend a very old, and very wise, marketing guru of sorts. This old guy was an old pro who had been extremely successful in the field of mail-order marketing since as far back as the 1950s. He was a true well-spring of experience. Early on in our relationship he gave me some of the greatest advice I’ve ever gotten relating to the marketing field. He said:
“It’s quite difficult to make any serious money by providing people with what they need. It’s much easier to make money by providing them with what they want.”
And, it’s true. People, for the most part, are strange creatures. By and large, people are not willing to spend very much on their needs. But, they’re usually all to willing to dish out loads of cash on luxuries that they desire, but don’t really need. They’ll pinch every penny they can when buying things like toothpaste, toilet paper, etc. But, they’ll chomp at the bit to fork over thousands of dollars for a new plasma screen T.V. Read more
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