How Improper Use of Language In Your Sales Copy Can Hurt Your Bottom line
It isn’t, perhaps, entirely fair, but it is a fact of human nature that a person’s ability with language is the first thing that others will use, even subconsciously, to judge someone else’s intelligence. You could be a world renowned, Nobel prize winning, particle physicist, holding multiple PhDs, and if you use very poor grammar, when first meeting someone, their initial impression will be that you are a person of limited intellect. And, first impressions are important! That’s just the way it is.
This is why the use of proper grammar and good spelling is of immense importance when writing your sales copy. When a potential customer is reading your copy they are forming an opinion of the person supplying the product that the copy is selling. If your grammar and spelling are poor, the image they form is going to be of a person of meager intelligence. And, if they think you’re not intelligent, they aren’t going to trust what you have to say. Read more
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