Online Business Opportunities: “They Told Me I Was Supposed to Be Rich, Now I Am Broke!”
There is a saying in the music business that is perhaps one of the most poignant ever created. It is the term “one hit wonder” and it refers to a band that came bursting onto the scene with a single song that made them famous, but then failed to build on that and eventually had to give up the music business because their one stroke of genius was all they had in them. One hit wonders are very common in the music world, almost as common as no hit wonders are in the online marketing world.
If you put together all of the people that have been successful in internet marketing, the gurus would have you believe that these people amount to around 25% of the online internet marketing population. The simple truth of the matter is that the actual figures are for every one person that succeeds in online marketing, over a hundred fail. For every person that gets rich as they were supposed to, one hundred people go broke and end up going back to their everyday jobs. And a lot of people love to blame everything for this failure; the book that they purchased, the membership they joined or anything else that might come across their mind as a good target of opportunity. Read more
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