1) BACK END CATALOGING
Send your customers a catalog of add-on products for the original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buy the extra add-ons. You could also charge other businesses for including their products in the catalog too. This will help to pay for postage, packaging and producing the catalog. If you want to cut costs, produce the catalog in email or ebook format.
2) GIFT CERTIFICATES
Sell gift certificates for your products. You’ll make sales from the purchase of the gift certificate, when the recipient cashes it in. If the recipient never uses the gift certificate, it adds up to a huge profit. When people do use their gift certificates they may also buy other products you offer while they are shopping around your web site.
3) PROMOTIONAL PRODUCTS
Add free products in with your customer’s product package. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, T-shirts, etc. This’ll allow other people to see your ad. You also could spread your advertising by including two to five samples in your product package. They can give them to their friends and family.
QUICK READ SUMMARY
- Send customers a print or electronic catalog of your add-on products with their product package.
- Use gift certificates to increase back end sales, your advertising and profits.
- Give your customers promotional products and samples so they will spread your advertising.
ABOUT THE AUTHOR
Larry Dotson, Over 40,000 Free Business eBooks & More when you visit: http://www.ldpublishing.com As a bonus, Bob Osgoodby publishes the free weekly “Your Business” Newsletter – visit his web site to subscribe and place a FREE Ad! http://adv-marketing.com/business