Doing It For Yourself: How Don Lapre Made Me A Fortune Without Knowing It!
Do you remember Don Lapre? If you watched TV at 3 o’clock in the morning during the 1990s, I’m sure you do. Some people still call him “The King of Infomercials.” In the 90s, he ran many infomercials, night after night, talking about how he became rich by placing “tiny classified ads” out of his one bedroom apartment. And, for just $39.95, or something like that, he would show you exactly how you could do the same thing.
His product also included details on how anyone could easily make loads of cash by operating 1-900 numbers. And, on every infomercial, over and over again, he’d discuss the idea of pulling incredible profits from your very own 1-900 number. Read more
How Improper Use of Language In Your Sales Copy Can Hurt Your Bottom line
It isn’t, perhaps, entirely fair, but it is a fact of human nature that a person’s ability with language is the first thing that others will use, even subconsciously, to judge someone else’s intelligence. You could be a world renowned, Nobel prize winning, particle physicist, holding multiple PhDs, and if you use very poor grammar, when first meeting someone, their initial impression will be that you are a person of limited intellect. And, first impressions are important! That’s just the way it is.
This is why the use of proper grammar and good spelling is of immense importance when writing your sales copy. When a potential customer is reading your copy they are forming an opinion of the person supplying the product that the copy is selling. If your grammar and spelling are poor, the image they form is going to be of a person of meager intelligence. And, if they think you’re not intelligent, they aren’t going to trust what you have to say. Read more
Drastically Increase Your Profits by Not Chasing After The Same Nickel as Everyone Else!
Have you ever seen the movie “Donnie Brasco”? It’s a great Mafia movie – I highly recommend it.
In that film, there’s a scene where a group of characters are discussing their difficulties in earning any sort of real money. One of the characters finally says something to the effect of: “The problem is this city. Up here, you’ve got five hundred Wiseguys all chasing after the same nickel!”
Hmm… sounds a lot like the internet marketing game!
One of the main problems that a lot of marketers face, especially newcomers to the field, is that there are quite literally thousands of marketers all chasing after the same nickel. The reason for this is that there are an awful lot of marketers out there, and not nearly as many product developers. So, for every unique product that comes along offering re-sale rights, you’re sure to most often find a veritable army of marketers all promoting it. They’re all trying to sell the same product – they’re all chasing after the same nickel. Read more
Is There Any Way That I Can Make $500.00? …Really Fast?
By: Dustin Ward
For some reason, I get asked this question quite often. Usually it’s asked by someone who is new to marketing and has either found themselves in a situation where rent is soon coming due, or some other important payment is looming near, and they currently happen to find themselves short of funds. Or, they’ve discovered some new product or service that has gotten them all riled up, they’ve figured they really can’t live without it, but it’s expensive and they don’t have the money for it.
For whatever reason, they need to get their hands on $500.00, or $1,000.00, or whatever amount it happens to be and they need to do it quickly. On the off chance that there might be a reliable way to acquire such funds in a short amount of time, they throw the question out at someone who they believe might be privy to such information. So, I get asked this question: Read more
Give The People What They Want and You’ll Earn For It!
By: Dustin Ward
Back when I first got into marketing, close to fifteen years ago now, I had the supreme fortune to befriend a very old, and very wise, marketing guru of sorts. This old guy was an old pro who had been extremely successful in the field of mail-order marketing since as far back as the 1950s. He was a true well-spring of experience. Early on in our relationship he gave me some of the greatest advice I’ve ever gotten relating to the marketing field. He said:
“It’s quite difficult to make any serious money by providing people with what they need. It’s much easier to make money by providing them with what they want.”
And, it’s true. People, for the most part, are strange creatures. By and large, people are not willing to spend very much on their needs. But, they’re usually all to willing to dish out loads of cash on luxuries that they desire, but don’t really need. They’ll pinch every penny they can when buying things like toothpaste, toilet paper, etc. But, they’ll chomp at the bit to fork over thousands of dollars for a new plasma screen T.V. Read more
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