If you’re like most people who are trying to earn money by running a website, or blogging in order to earn an income, or, if you’re just simply looking to increase traffic to a website, you’re probably already neck deep in the search engine optimization game of trying to find the most effective keywords to use in targeting your content. And, it can be a very tedious part of the online marketing circus. In choosing keywords for your website, you’ve probably hit Google’s Adwords site a million times, used the Google Adwords keywords tool a million times, and feel as though you’ve completely exhausted every effective keyword possibility there is — and, you more than likely still feel that you’re not seeing the traffic you’d like, or that you expected, from the search engines targeting the keywords you’ve chosen.
Well, I’m going to let you in on a little secret that you might not be aware of. Then, I’m going to show you an interesting and powerful technique that incorporates that secret in order to easily provide you with new, fresh keyword ideas that will work for a long time on auto-pilot to bring quality traffic directly to your websites from the major search engines. If you’re getting frustrated in your search engine optimisation efforts, then I’m sure you’ll want to pay close attention to the information I’m going to give you in this article. I’m going to show you how to target long tail keywords, and more importantly, a powerful, yet little known, technique that will explain exactly how to choose the right keywords.
Everyone knows about choosing keywords for SEO, right? You want targeted keywords to use in your content writing so the major search engines will hit on those words and phrases and direct people to your website. This is search engine optimization 101. So, you go to Google Adwords keyword planner, enter a term or phrase closely related to the subject matter that your website is offering, examine the amount of monthly searches people are performing for the various keyword terms that Google’s keyword tool suggests, choose one, or two, or three, or more based on the amount of monthly searches and competition levels, and begin creating content featuring a healthy supply of those keywords you’ve chosen. It’s the same process you go through when choosing keywords for Google Adsense, or when choosing keywords for Adwords. You’re familiar with this process, yes? If not, you should be. This process is the basic choosing keywords for SEO plan that practically everyone who is trying to increase traffic to their websites carries out countless times — day in and day out. And, it works… somewhat. You have to do it. If you don’t know how to increase organic traffic to websites free, it’s the number-one method. You have to do it.
However, when choosing keywords for your website in the manner outlined above, after a while, you’ll probably get to feeling as though the well has run dry, so to speak. You’ve run through this process of choosing keywords for your website over and over and it seems you’ve used all of the keywords Google suggests, and all of the related ones you can think up which might also increase web traffic, and you’re not seeing the results you had hoped for. Well, here comes the secret:
The secret is: You need to know how to find long tail keywords! Long tail keywords are extremely powerful for bringing in long-lasting traffic. The problem with just choosing keywords for your website using the technique outlined above is that you’ll only generate short and very popular keywords. This means that there’s a whole TON of people who are also using exactly the same keywords for their websites. That’s simply too much competition. Your chances of getting high rankings using those keywords are minimal. Long tail keywords are much more specific and not nearly as widely used by content creators. The result is more traffic to your website over time.
Let’s say that you run a website that sells discount widgets. You decide to do some keyword research and you begin the task of choosing keywords for your website. You go through the technique outlined above, and you decide that the best keyword for your website is, surprise-surprise, the keyword “discount widgets.” So, you start creating content using that keyword. You publish the content to your website, wait around for awhile, check your website’s traffic stats, and discover that the major search engines are sending hardly any visitors based on that keyword. What’s the problem? Google’s keyword tool said that there were hundreds of thousands of people searching for that keyword every month! So, why are you seeing hardly any results? It should go without saying that the problem is that EVERY website on internet that has anything at all to do with discount widgets is loaded with that EXACT SAME keyword. Sure, there may be a million people every month entering the term “discount widgets” into major search engines, but there’s also a million web pages all using that same term. There’s just not enough web traffic to go around. There are too many websites vying for the same search engine real-estate.
Sure, if you happen get really, really, really, insanely lucky and manage to rank near the top on that search term then your problems are pretty much over. But, you could win the lottery too. Or, get struck by lightening. Or, win the lottery on the same day you get struck by lightening. Planning to win the lottery is not a sound nor reliable method for building wealth — and, planning to get a decent ranking on major search engines using such common keyword terms is equally as ludicrous. The chances are really, really, really, good that it will never happen.
So, what’s the fix? The fix lies in finding long tail keywords for your website! There’s not nearly as many people searching after long tail keywords, but the competition from other content providers is also much, much lower. If you know how to choose the right long tail keyword, you might even end up being the only website on the internet that results in a direct hit for that specific keyword. And, that means traffic — MUY tráfico!!! (That means ‘very traffic’, Herb!)
What would be an example of a long tail keyword for our fictional discount widget online store? Perhaps something like: “glow in the dark discount space widgets”? How many websites, right now, do you suppose contain the term “glow in the dark discount space widgets”? I’ll bet you there’s probably one, and only one — THIS ONE! And, it contains the term “glow in the dark discount space widgets” FOUR times! So, guess what: If, at any time in the future, anyone ever goes to Google and enters the term “glow in the dark discount space widgets”, guess what web page is going to come up in the very first position, at the very top of page one?
Now, of course you’re thinking that the odds against anyone ever entering that term into a search engine are slim to none. And, you’re correct. It was an extreme example used to illustrate the point. But, it should have given you the basic idea. When choosing keywords for your website, you want to find long tail keywords that don’t have the competition that the more general keywords have. Yes, the general ones have a lot more people searching after them, but they also have a lot more websites that aren’t yours keyed to them as well. So, it pretty much goes like this: Would you rather have content that uses a keyword that 500,000 people per month are searching for and 800,000 websites are also using, resulting in 3 hits to your website per month? Or, would you rather have content that uses a keyword that only 500 people per month are searching for, but only 18 websites are also using, resulting in 300 hits to your website per month? That, simplified for the purposes of illustration, is the power of the long tail keyword.
Keep in mind, as well, when choosing keywords for your website, it’s not an either or thing. You don’t have to go for either the traditional, very common short keywords OR the long tail keywords. You can, and SHOULD incorporate both. But, pay specific attention to the long tails. They are what’s going to keep working to earn you traffic over time.
So, I’ve let you in on the secret, I suppose it’s now time to let you in on the trick: How to find long tail keywords for niche marketing. Everybody knows how to do keyword research of the type mentioned at the beginning of this article. But not everybody knows how to find long tail keyword phrases. Google’s keyword tool very rarely ever generates them. So, I’m going to let you in on a very easy, but extremely powerful method for how to find long tail keywords free. You’re really not going to believe how simple it is.
When choosing keywords for your website, and looking specifically for long tail keywords, the first thing you’ll do is your regular routine with the Google Adwords’ keyword tool. Go to the keyword tool and find a targeted and desirable keyword for your website. Look for a keyword that is highly targeted to your content, has a fair amount of monthly searches, and try to choose the keyword phrase that Google suggests that has the most amount of keywords in it — while making sure it remains highly targeted to your website’s particular content. So, if you can, find a keyword phrase that is made up of three or four, or more single words. If there isn’t one then a phrase consisting of two single words will do.
Once you’ve decided on your keyword phrase, simply head over to Google’s regular old search engine and enter that keyword phrase in the search box. Let’s set-up an example: Let’s say that you’ve got a photography blog, you’re about ready to sit down and start work writing a new article for your blog and you’re thinking about choosing keywords for your website. You head over to Google Adwords’ keyword tool and you simply enter “photography” into the tool. Google Adwords suggests “landscape photography” as one of the keywords — you decide to use that. Your keyword phrase is “landscape photography.” So, you head over to Google’s regular search engine at Google.Com, and enter “Landscape Photography.”
Are you with me so far? Good. Now, notice what happens when you enter that search phrase into Google’s search box:
You should see something like the above — a drop down list that features phrases that people have been searching for related to the keyword phrase you entered. Now, right there, those are some other keywords that we’d likely do well to consider incorporating into the content we’re about to create. But, we can still do better than that! Based on those suggestions though, I’ve decided to write an article about “landscape photography tips”. (There’s one of my keyword phrases already figured out) So, my next step is to click on “landscape photography tips” in that drop down menu. Google will then take me to a page of search results. And, if I scroll to the bottom of that page, I should see something like this:
Do you see that list of links located directly under “Searches related to landscape photography tips”? Guess what those are! Bingo! Highly targeted long tail keywords! So, I’ll go through that list and look for long tail keywords that I can incorporate into my article. “night landscape photography tips” is a good one. So is “landscape photography tips and techniques”. Each of those links that Google provides are exact search terms that people have been entering into search engines. Look for ones in that list that aren’t likely to appear in that exact structure on very many websites. I.e. — terms that a writer isn’t likely to naturally use when writing website content. When choosing keywords for your website, you want to choose phrases from that list that are likely to be as unique as possible.
But, we don’t have to stop there. Let’s say you decide to use the phrase “night landscape photography tips” as a long tail keyword for the article you’re writing. Simply copy that phrase and enter it into the search engine. Google now returns this:
There’s a bunch more awesome long tail key-words! Now, just to demonstrate the power of this technique, consider this: First of all, remember that using the old tired-and-true method of finding keywords just by utilizing Google Adword’s keyword tool, we were going to write an article focusing on the keyword “landscape photography” — and, we’re still going to include that keyword, so it WILL be working for us as well as it can. But, we’re now also going to pay attention to the long tail keyword phrases “landscape photography tips and techniques”, as well as “photographing landscapes at night.” If we enter each of these phrases into Google using quotes, we can see that the term “landscape photography” brings back over FIVE MILLION webpages that contain that exact phrase. That’s A LOT of competition! But, entering “landscape photography tips and techniques” shows that only 85,000 web pages on the internet contain that exact phrase, and entering “photographing landscapes at night.” shows that just a little over 6,000 contain that term. That’s a HUGE difference! Five million compared to six thousand? That means that for every webpage that contains our long tail keyword, there are over EIGHT HUNDRED web pages that contain our regular keyword.
Now, if you keep in mind the fact that the vast majority of websites that contain that long tail keyword weren’t written by people who were actively using SEO techniques in order to try and gain a higher ranking in the search engines — techniques like making sure that long tail keyword appears with the proper keyword density, using the long tail keyword phrase in alt-tags of relevant images, etc., etc., you should be able to see that, using that long tail keyword, getting your content to a desirable position on the search engines should be a much easier task than doing so with a much more common keyword.
So, think about it. Let’s say there are only 500 people per month searching for your long tail keyword and 1,000,000 people per month searching for your regular old keyword. But, your webpage ranks at the number one or two spot of the first page when someone enters that long tail keyword, and it ranks close to the bottom of the 23rd page when someone enters the regular old keyword. Which keyword do you think is going to consistently generate the most traffic for you?
When choosing keywords for your website you should always follow the technique above and make sure you include some quality long tail keywords in your content creation efforts. Your website traffic stats page will thank your for all the extra business you’ll find yourself sending its way. Good luck!
ABOUT THE AUTHOR:
Dustin Ward has almost twenty years of marketing and product development experience, with more than fifteen years of Internet marketing experience specifically. He has authored a number of books and has published hundreds of articles. He is currently a featured contributor at: Http://Blog.EarningInternetIncome.Com which features regularly updated insider marketing and money-making tips and a host of valuable resources for anyone who’s interested in earning income from the internet or running a home business.