Here’s an extremely simple, yet highly effective marketing tip of which everyone should be aware:
Are you getting tired and frustrated with generating low click-through rates on your ads, articles or your product pages? You know the feeling, I’m sure. You publish an ad somewhere on the internet and while checking its view stats, you get excited at seeing all of the impressions it’s getting. Unfortunately, a billion impressions per hour means absolutely nothing if none of those impressions are translating into clicks! And, even though the impression counter for your advertisement appears to be spinning out of control, the click-throughs never seem to come — at least not to nearly the degree you had hoped, or that really makes running the advertisement worth your while.
So, what can you do? Well, I’m going to let you in on one very simple marketing tip that everyone should be aware of, yet it’s really quite surprising just how many people actually aren’t aware of it. Here it is:
Include a teaser image!
That’s it! That’s all there is to it. Believe it or not, marketing studies have consistently shown that simply included a teaser image in your ad can increase click-through rates up to 900% over the exact same ads that do not include such an image. With those kinds of proven results, why wouldn’t you include a teaser image in your advertisements?
Now, of course, you may be asking what a teaser image is. You — along with a surprising number of marketers — might never have actually heard the term “teaser image” before. Well, it’s really very simple. A teaser image is just a small image — usually about “thumbnail” size — included with your advertisement, designed to attract and pique the curiosity or interest of ad viewers belonging to your target market.
Your teaser image doesn’t even need to be related in any real way to your advertisement or article, or what have you. It only needs to grab the viewers attention and compel them to click on your ad.
If you look around a lot of the more successful internet websites today, you’ll notice this technique in use all over the place on most of the big sites. Very often they’ll post some sort of a headline as a link to click on and include a teaser image right next to it. Very often as well, the teaser image will actually not be related to the headline at all, or it may related in some very vague sense. A headline might look something like “10 Tips to Melt Body Fat!” And, included next to headline, a teaser image showing some beautiful, young model. Did the model follow the ten tips? Most likely not. Is he or she actually related in any way to what you’ll find once you click the link? Most likely not. It’s most likely just a stock image. But, that’s not the point. The point is that when people see that teaser image and connect it in their heads to the headline, the two act together to make a person much, much more likely to click-through than they would be if only the text appeared — up to 900% more likely!
It’s a very simple and laughably easy technique to implement and it can cause the click-through rates on your advertisements to absolutely sky-rocket! So, keep it in mind when you’re creating your advertisements. Include a teaser image! There’s no reason not to!
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ABOUT THE AUTHOR:
Dustin Ward has almost twenty years of marketing and product development experience, with more than fifteen years of Internet marketing experience specifically. He has authored a number of books and has published hundreds of articles. He is currently a featured contributor at: Http://Blog.EarningInternetIncome.Com which features regularly updated insider marketing and money-making tips and a host of valuable resources for anyone who’s interested in earning income from the internet or running a home business.
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