Putting together valuable info-products such as e-books, training courses, subscription websites, video products and the like is one of the simplest and most revenue pulling projects you can undertake. If you’re into developing such products though, you can easily and quickly run out of ideas. Here’s some places I’ll often look to in order to get the creative juices flowing and to help stir-up ideas for new information products I can develop.
1) On-line bookstores – Visit places like Amazon.Com and check out what’s currently in their best-sellers list. Look for books pertaining to real-world subjects. You don’t want to be looking for fiction here. Scan through the list looking for topics that people engage in. If you find a couple of books in the best seller lists that pertain to the same or very similar subjects, you know there’s a strong market there. Pick a best seller that looks as though it may be a candidate for a related information product and click through to the book’s main sales page. Many on-line book retailers will often have a section on the book’s page that says something similar to “People who bought this book also bought…” This should give you some good ideas. Ask yourself what people interested in the topic would likely need. What kinds of information might they be willing to spend money on to find out?
2) Yahoo! Answers – Spend some time poking around the Yahoo! Answers website (Located at: http://answers.yahoo.com/) Look for very popular topics with a lot of activity. Spend some time perusing the questions being asked, and take note of what sorts of questions are being asked most frequently. Think about what sort of an info-product you could put together that would cater to those people’s queries.
3) Clickbank – Go to Clickbank. If you don’t already have an account, sign-up for one — It’s free. (You can even use it to massively promote your information products!) Look through their marketplace section for vendors and filter your search results to show the vendors with the highest sales figures. Chances are that if they’re doing good business and making heavy sales, it’s in no small part due to the fact that their product is directed toward a strong market. Thinks of ways that you could develop a product which would be perceived as being valuable by the same or a similar market.
4) Twitter – If you’ve got a Twitter account, look at what’s trending. The world’s top Twitter trends could provide valuable insight into hot-topics that people are interested in. How could you market to the top trends?
5) On-line News services – Check out the big ones like CNN.Com. Look for the top stories and topics that seem as though they’ll likely be in the headlines for the next while. Mull over ways you could create an information product related to such topics.
6) Magazines – If you live near a store that sells used books and magazines many of these stores will carry back issues of various periodicals. Try to find magazines for which there are a number of recent issues of current magazines. Look in the ad sections of the magazines. If you see the same ads for the same types of products or services appearing over and over again from issue to issue, the sellers are likely making money. What sort of information product could you put together along the same lines as the ones being advertised in those ads?
7) Article directories – Look through the most recent articles being posted. See any trends happening? Article writers are usually trying to hit the interests of strong markets in attempts to drive as much traffic to their sites as possible. If you see consistent trends in the topics of articles being submitted by a number of different authors, chances are they’re on to something — they’ve done some research and believe they’ve hit on a hot market. Think of ways you could hit on that same hot-market!
8) Your own spam folder – Instead of just blindly trashing all of that spam mail you’re getting. Why not spend a little bit of time looking it over? Are you getting spam related to the same topic, over and over again? The spammers might have discovered a hot market and are attempting to exploit it. It may be worth taking the hint and doing a little digging on your own. If there is a hot market there, think up ways of putting together an information product that potential buyers who possess such interests might find irresistible.
9) Free E-zines – There’s plenty you can subscribe to. Set up a separate e-mail account (to keep your main e-mail account uncluttered) and use it to subscribe to a number of free e-zines that deal with topics you might be interested in creating an information product for. You’ll very likely get some great ideas for new information products as you browse the stories contained within.
10) Internet message forums – Find a few that are related to topics you might have a knack for. Spend time browsing through all of the discussions going on. In particular, try to find threads where people are asking others for help regarding the subject. If you find the same sorts of questions being asked again and again, it’ll likely drum up some great ideas for a valuable information product that you could put together.
If I’m looking to put together a new product, I’ll very often make the most of the places mentioned above. I usually find that I just have to pick a couple from that list and spend perhaps fifteen minutes or so browsing them before at least one or two exciting ideas for a product begin bubbling up. I hope it works as well for you!
ABOUT THE AUTHOR:
Dustin Ward has almost twenty years of marketing and product development experience, with more than fifteen years of Internet marketing experience. He has authored a number of books and has published hundreds of articles. He is currently a featured contributor at: Http://Blog.EarningInternetIncome.Com which features daily insider marketing and money-making tips and a host of valuable resources for anyone who’s interested in earning income from the internet or running a home business.
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