Everybody is looking for free and easy methods of driving a steady flow of traffic to their website. Well, here’s a twist on an old tried and true method that you may not have thought of, but really works like a charm. So, what’s the old “tried and true” method that I speak of? It’s creating short, but informative, articles having to do with the subject matter of your website. It’s easy to do. You don’t really need to be a professional writer in order to do it. If you have the ability to write an e-mail to a family member, letting them know what’s been going on your life, then you have the ability to write one of these articles. It really is that simple. People on the Internet that are looking for such information aren’t looking to read some great masterpiece of artistic language, nor any sort of Pulitzer prize winning journalism. They’re simply looking to absorb information relating to a topic of interest. Your abilities with language, grammar, punctuation, etc., don’t need to be spectacular. You just need to be able to relay information. And, barring some sort of severe mental disability, practically anyone can do that. If you’re marketing on the Internet, you already know all this, right?
So, you write some informative articles, and you post them as content on a blog, and/or you send them around to some of those announcement lists and article database websites. The articles have your “about the author” information embedded within them, with a link back to your website, and you sit and you hope that people will read your articles and click through on the links. And, it works. It’s a tried and true method. Depending on how informative your articles are, how unique they are, and how prolific your article creation is, it may work ok in getting you some targeted traffic. Or, it may work spectacularly. But, the bottom line is: it works. If you do it, and you keep at it for a little bit, it WILL get you traffic.
So, what’s the “twist” that I was speaking of?
Well, a lot of article writers think of their articles as content in and of themselves. And, they stop there. They go on about their business of creating these articles and submitting them to the announcement lists, e-zines, article databases, etc. But, once they’ve done that, they stop. They move on to writing the next article and they start the same process all over again.
Here’s the twist: If you’re steadily creating articles, then once you’ve done the rounds in submitting each one, don’t shelf them! Instead, think about this: When you get about 10 articles written on the same subject, put them together in an e-book and offer your e-book to targeted websites, letting them know that they can use it as a free download! Or, give away the redistribution rights and allow those who redistribute the e-book to also give away the redistribution rights!
Website owners are ALWAYS looking for free content to offer to their visitors as incentives. Imagine that you’ve written ten articles on the business of selling widgets. You put the ten articles together in an e-book and offer it as a free download on your website. You let it be known that by downloading your e-book, entirely without any cost, the person downloading it may offer it on their website, or through their e-zine, or what have you, also entirely for free as an incentive for their patrons — and they can extend the same redistribution rights to their visitors or readers as well, and so on, and so on.
Not only will each of your articles now be making the rounds on their own on each of those article database websites, e-zine, and other places. But, you’ll also now have a downloadable software product that a potential army of people whom you’ve never even met will be working to distribute far and wide for you. You can even put your e-book up for sale as a Kindle book. Or, offer to send it to people on Fiverr.com. Make a simple but enticing splash page for your free e-book with free distribution rights to whoever downloads it, and submit that splash page to places like FastFreeway, EasyHits, or HitSafari to quickly grab some downloads (people that use those sorts of sites are ALWAYS hunting for free stuff they can give away!) You can even contact websites that specialize in selling re-sale or redistribution rights — place like Master-Resale-Rights.Com. Off it to them for free and let them sell it on their site for a couple of bucks, or give it away. There’s a whole host of possibilities!
When you get ten more articles, do it again. Ten more? Do it again. When you get five or so of these e-books, put them together as a package and offer that around in the same way. Eventually, you should have an absolute land-slide of people working for you to circulate your content — all of which, of course, leads back to your website. Such a strategy can bring in loads of traffic to your sites for years to come.
ABOUT THE AUTHOR:
Dustin Ward has almost twenty years of marketing and product development experience, with more than fifteen years of Internet marketing experience. He has authored a number of books and has published hundreds of articles. He is currently a featured contributor at: Http://Blog.EarningInternetIncome.Com which features daily insider marketing and money-making tips and a host of valuable resources for anyone who’s interested in earning income from the internet or running a home business.
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